Define a new strategy and brand identity for SPT Networks’ Dutch premium movie channel and streaming service Film1. Available across five pay-tv channels and digital platforms including Sony PlayStation Plus. But, with so many, options and choices for entertainment, sometimes we need a little help to pick what to watch. That led the focus of the brand strategy around the idea of curation; Selecting and focusing on premium entertainment.
A minimal and intelligent UI system called ‘the Dial’ which represents the catalogue of content which can be ‘selected’ for movie fans. An innovative TV and digital experience, the Dial defines the way Film1 looks, moves and reacts. Acting as a guide it feels like a tactile and weighted device that scans and selects perfect content for Film1 viewers.
Working closely with the DixonBaxi team in London, and SPT teams in Amsterdam and LA - we developed the brand which launched in October 2016. The brand features a new logo, five colour-coded sub-brand identities which come to life through the Dial as part of the TV experience as well as in print, office interiors, digital apps, merchandise and outdoor advertising & sponsorships.